This is a niche music magazine and from the front cover I can tell that there will a lot about bands and music inside.
The main target audience for Kerrang magazine are 15-19 year olds who are interested in rock/punk/grunge/indie music etc. I get this impression because of the bands listed at the bottom of the cover who will be inside the issue and because of the central image of the magazine.
The main image is a picture of a man who is being tattooed by a woman. They are both heavily tattooed and the picture is quite dramatic. It is obvious to readers that the man is the main focus of the central image and he is looking at readers with a direct mode of address.
The expression on his face is not that welcoming. You kind of get the sense that he is being very protective and is saying stay away…back off. But even though he is doing this it is evident that he wants readers to read about him and to buy the magazine.
The anchorage text says: “Under the skin of Matt Heafy TRIVIUM”
the anchorage text is referring to his tattoos. Some people might get the idea that he is quite tough because of his many tattoos and this portrays the idea of him being rebellious.
People who have “alternative lifestyles” e.g. Goths, punks etc. are being represented in this magazine. They are represented as people who enjoy the “alternative lifestyle” and everything that goes along with it. i.e. hard core rock music and tattoos which are the usual stereotypes.
The design of the block title connotes that the magazine is quite edgy. This is because the title looks like it has been smashed.
The main target audience for Kerrang magazine are 15-19 year olds who are interested in rock/punk/grunge/indie music etc. I get this impression because of the bands listed at the bottom of the cover who will be inside the issue and because of the central image of the magazine.
The main image is a picture of a man who is being tattooed by a woman. They are both heavily tattooed and the picture is quite dramatic. It is obvious to readers that the man is the main focus of the central image and he is looking at readers with a direct mode of address.
The expression on his face is not that welcoming. You kind of get the sense that he is being very protective and is saying stay away…back off. But even though he is doing this it is evident that he wants readers to read about him and to buy the magazine.
The anchorage text says: “Under the skin of Matt Heafy TRIVIUM”
the anchorage text is referring to his tattoos. Some people might get the idea that he is quite tough because of his many tattoos and this portrays the idea of him being rebellious.
People who have “alternative lifestyles” e.g. Goths, punks etc. are being represented in this magazine. They are represented as people who enjoy the “alternative lifestyle” and everything that goes along with it. i.e. hard core rock music and tattoos which are the usual stereotypes.
The design of the block title connotes that the magazine is quite edgy. This is because the title looks like it has been smashed.
The title in particular gives me a lot of information about the entire magazine. From the title “Kerrang” The magazine has something to do with music because of the evident use of onomatopoeia. The word “Kerrang” sounds like a guitar being strummed and again links back to the theme as it is a music magazine. I can also tell what image is trying to be portrayed. An image of roughness, edginess, and uniqueness is being portrayed in this magazine. And the style of the magazine is very dark but at the same time very vibrant.
There are puffs on the front cover and they tell me that there will be free posters inside, and tells me about the bands/artists being interviewed inside. Because of the types of bands mentioned I can see that the magazine is being targeted to maybe teenage girls because the bands are mostly young males. Also because the names of the bands are listed at the bottom of the cover I it will help readers because they can see exactly what will be in the magazine.
On the front cover a wide range of colours are used but pink is the main colour that is noticeable. This is unusual because of the fact that the target audience for the magazine are young, white, males. But this also shows that the magazine might have done this to maybe attract people who are from other backgrounds and females as well. All the colours on the cover are quite vibrant, lively and are quite pleasing to most people. All the fonts used are bold and again this shows vibrancy and energy.
The magazine uses phrases such as “their first interview” and “backstage at the UK’s hottest tour” to help attract readers. Doing this makes readers feel that they are getting inside information. The latest news and can really help to attract more readers.
There are puffs on the front cover and they tell me that there will be free posters inside, and tells me about the bands/artists being interviewed inside. Because of the types of bands mentioned I can see that the magazine is being targeted to maybe teenage girls because the bands are mostly young males. Also because the names of the bands are listed at the bottom of the cover I it will help readers because they can see exactly what will be in the magazine.
The slogan of this magazine is…..LIFE IS LOUD. Again it links back to the musical attributes of the magazine and is linked with sound, noise and gives the image of being live. It might help to attract readers because from the slogan they can tell that it will be a music magazine and one that is quite edgy, loud and typically ‘rock and roll’.
The colours used on the front cover are quite dark, there is a lot of black and the colours reflect the stereotypes of this type of music. Surprisingly I do find the colours attractive but other might not agree. The fonts used are not to complex or fancy but they are all bold and thick which again gives an idea of toughness. The cover of “Kerrang” magazine always has a range of rock sub-genres so that it attracts as many of the audience as possible.
The magazine uses a prize to help entice readers into buying such as posters. They do this to keep the current readers satisfied and might even do special offers such as free CD’s, stickers and calendars etc. to help attract new ones.
The colours used on the front cover are quite dark, there is a lot of black and the colours reflect the stereotypes of this type of music. Surprisingly I do find the colours attractive but other might not agree. The fonts used are not to complex or fancy but they are all bold and thick which again gives an idea of toughness. The cover of “Kerrang” magazine always has a range of rock sub-genres so that it attracts as many of the audience as possible.
The magazine uses a prize to help entice readers into buying such as posters. They do this to keep the current readers satisfied and might even do special offers such as free CD’s, stickers and calendars etc. to help attract new ones.
The target audience for this particular magazine are young males who are interested in musicians and bands such as ‘Trivium’, ‘Madina Lake’ and other bands of this nature. I can tell this because both of the bands that I mentioned are featured on the front cover and these bands take up all but one of the puffs on the front cover. The magazine is looking to attract readers who are into this “pop-rock boy band” image, people who enjoy this type of music and take pleasure in going to gigs and festivals to see these musicians perform.
The cover image is of a band named You Me At Six and the way in which they are addressing the audience is in quite a cool manner and reflects their ‘pop punk’ persona. They are all looking directly at readers but the lead singer is making a face. A face that looks as if he is screaming in shock, which again adds to their persona and gives the band an edge.
Also the anchorage text leads me to believe that the band is quite new on the scene because of the phrase: “Rocks New Hotshots You Me At Six Doing It Their Way”
This also leads me to believe that they are quite edgy because it says that they are doing it their way which means they must be different from other bands. Also the band have a very strong base and the editors know that these fans will buy the magazine because the band are on the front cover, so in turn they most probably will help to boost magazine sales.
The message that the band are sending out is a message of happiness and they are quite welcoming. They are connecting with readers because of them looking directing at the audience and the smiles on their faces. Their poses also portray them as quite laid back and are showing them in a positive light.
There many other anchorage words on this cover such as ‘new’ and ‘hotshots’. This adds life to the cover and makes the band seem more exciting. I think that the use of many buzz words on this page is very clever as it draws readers in when they glance at the cover.
The title of the magazine is written at the top of the page and it has a kind of broken glass effect. This could be interpreted as the smashing of a glass or mirror maybe by a guitar which links back to the rock and roll lifestyle that this magazine is trying to portray.
The cover image is of a band named You Me At Six and the way in which they are addressing the audience is in quite a cool manner and reflects their ‘pop punk’ persona. They are all looking directly at readers but the lead singer is making a face. A face that looks as if he is screaming in shock, which again adds to their persona and gives the band an edge.
Also the anchorage text leads me to believe that the band is quite new on the scene because of the phrase: “Rocks New Hotshots You Me At Six Doing It Their Way”
This also leads me to believe that they are quite edgy because it says that they are doing it their way which means they must be different from other bands. Also the band have a very strong base and the editors know that these fans will buy the magazine because the band are on the front cover, so in turn they most probably will help to boost magazine sales.
The message that the band are sending out is a message of happiness and they are quite welcoming. They are connecting with readers because of them looking directing at the audience and the smiles on their faces. Their poses also portray them as quite laid back and are showing them in a positive light.
There many other anchorage words on this cover such as ‘new’ and ‘hotshots’. This adds life to the cover and makes the band seem more exciting. I think that the use of many buzz words on this page is very clever as it draws readers in when they glance at the cover.
The title of the magazine is written at the top of the page and it has a kind of broken glass effect. This could be interpreted as the smashing of a glass or mirror maybe by a guitar which links back to the rock and roll lifestyle that this magazine is trying to portray.
The title is black which is a neutral colour and because the artists are placed over the title it shows that the magazine is quite popular, because it can still be identified without the title being in full view. Also the magazine builds up its image as it uses the same colours on every cover which is black & white.
The puffs on the front cover are all involving white males who are the target audience for this magazine. They suggest the magazine will be solely about these types of boy bands and music of that particular genre.
On the front cover a wide range of colours are used but black is the colour that stands out most. This is typical because this colour is associated with males and is seen as quite a hard and rough, colour. This again shows that the magazine is targeting towards males. There are other colours that are on the page such as yellow, green and red which could be seen as them also trying to attract people that are not necessarily part of their target audience.
The magazine uses competitions such as “free posters” to help attract readers to make them feel like they are getting more for their money. Using this strategy is very clever as some people might even buy the magazine just so that they can get the free posters.
The puffs on the front cover are all involving white males who are the target audience for this magazine. They suggest the magazine will be solely about these types of boy bands and music of that particular genre.
On the front cover a wide range of colours are used but black is the colour that stands out most. This is typical because this colour is associated with males and is seen as quite a hard and rough, colour. This again shows that the magazine is targeting towards males. There are other colours that are on the page such as yellow, green and red which could be seen as them also trying to attract people that are not necessarily part of their target audience.
The magazine uses competitions such as “free posters” to help attract readers to make them feel like they are getting more for their money. Using this strategy is very clever as some people might even buy the magazine just so that they can get the free posters.
NME is a niche music magazine and from the front cover this is very evident. This shows readers that there will be information about new bands and new music being delivered very fast to people who will to read the magazine.
The target audience of this particular magazine are young people who are interested in new up and coming rock/indie musicians & bands such as Kaiser Chiefs and the Arctic Monkeys who are featured on this particular cover, males in particular. I can tell this because in one of the puffs on the page it is featuring a new band and telling readers that it is their very first interview.
The cover image features the Arctic monkeys and the way in which they are addressing the audience is quite friendly & approachable. The lead singer is looking straight at readers and the rest of the band look quite laid back and are smiling. This shows that they want the readers to like them and they want a good connection with their fans and readers of the magazine. This may be due to the fact that the Artic Monkeys found fame from Myspace so they do have a dose relationship with their fans. Also the picture of the band is in black and white which is associated with the past. This could be interpreted as the magazine trying to show that the band have almost become classic and are like the great bands of the past years.
I think that the magazine editor chose to have the Arctic Monkeys on the front cover because they represent what NME is. They were new and up and coming on the scene until now. Now they are well known and quite a successful indie/rock band in the UK. They appeal to the target audience who buy this magazine and by having them on the cover it could also boost sales as they are the band that everyone wants to read/ know about at the moment.
They are connecting with readers although they are not all addressing them directly because of their laid-back attitude and the smiles on their faces this message is still being projected.
In this magazine a certain group of people are being represented. A group of people who are interested in rock/indie music more specifically white males. The magazine represents them as glad and laid-back and are showing them in a positive light.
There is anchorage on this cover which is “kicking off” which makes the band sound more exciting and adds a sense of danger.
The title of the magazine is written in bold and is does not really blend in with the rest of the font and text on the cover. It stands out. This shows that they want the title to be noticed by readers and even though there is a cover image to be focused on the title is still very important. Also the colour red shows vibrancy and again can also represent danger which gives the magazine an edge. This links to the readership of the magazine, people who are edgy, vibrant and unique.
The target audience of this particular magazine are young people who are interested in new up and coming rock/indie musicians & bands such as Kaiser Chiefs and the Arctic Monkeys who are featured on this particular cover, males in particular. I can tell this because in one of the puffs on the page it is featuring a new band and telling readers that it is their very first interview.
The cover image features the Arctic monkeys and the way in which they are addressing the audience is quite friendly & approachable. The lead singer is looking straight at readers and the rest of the band look quite laid back and are smiling. This shows that they want the readers to like them and they want a good connection with their fans and readers of the magazine. This may be due to the fact that the Artic Monkeys found fame from Myspace so they do have a dose relationship with their fans. Also the picture of the band is in black and white which is associated with the past. This could be interpreted as the magazine trying to show that the band have almost become classic and are like the great bands of the past years.
I think that the magazine editor chose to have the Arctic Monkeys on the front cover because they represent what NME is. They were new and up and coming on the scene until now. Now they are well known and quite a successful indie/rock band in the UK. They appeal to the target audience who buy this magazine and by having them on the cover it could also boost sales as they are the band that everyone wants to read/ know about at the moment.
They are connecting with readers although they are not all addressing them directly because of their laid-back attitude and the smiles on their faces this message is still being projected.
In this magazine a certain group of people are being represented. A group of people who are interested in rock/indie music more specifically white males. The magazine represents them as glad and laid-back and are showing them in a positive light.
There is anchorage on this cover which is “kicking off” which makes the band sound more exciting and adds a sense of danger.
The title of the magazine is written in bold and is does not really blend in with the rest of the font and text on the cover. It stands out. This shows that they want the title to be noticed by readers and even though there is a cover image to be focused on the title is still very important. Also the colour red shows vibrancy and again can also represent danger which gives the magazine an edge. This links to the readership of the magazine, people who are edgy, vibrant and unique.
On the front cover a wide range of colours are used but pink is the main colour that is noticeable. This is unusual because of the fact that the target audience for the magazine are young, white, males. But this also shows that the magazine might have done this to maybe attract people who are from other backgrounds and females as well. All the colours on the cover are quite vibrant, lively and are quite pleasing to most people. All the fonts used are bold and again this shows vibrancy and energy.
The magazine uses phrases such as “their first interview” and “backstage at the UK’s hottest tour” to help attract readers. Doing this makes readers feel that they are getting inside information. The latest news and can really help to attract more readers.
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