Target Audience research

NME research


http://www.ipcadvertising.com/resource/hvcjivb3x8p8oqk9bw285ffu.pdf


Core Buyer:

• Males 74%
• Median age: 23
• Student : 42%
• A, B, C1: 68%
• Obsessed with music
• strong user of mobiles
• NME readers enjoy watching films,both in the cinema and at home. They tend to buy a new DVD every month(higher than the national average)

• Readers have a strong relationship with NME and completely trust the brand:
  

NME target their audience by understanding they are keen with mobiles and therefore having their own App, chances to get involved with the magazine by forums etc.


Products they offer:

• Music App
• radio station
• clothing shop
• music videos
• selling festival tickets
• free music emails
• NME blogs,
• NME nightclubs,
• fast music news to your mobile, PSP, Nintendo wii, ipod

Opportunities for readers: write blogs and get involved with forums, nights out especially with other NME fans

Metal Hammer Target Audience - Niche

• Male (64%)
• Median age 22
• Average income of a Metal Hammer reader £22,100
• On average a reader has been purchasing magazine for 1 year 3 months - dedication to mag.
• targeted at people who enjoy NU Metal
• Adverts effective with readers purchasing 59% of products/services advertised
•  46% of readers play guitar and 45% involved in playing music (play for
  pleasure at home, this shows the readers are laid back and that many of the readers would relate to band members playing instruments)

Metal Hammer target their audience by having metal music involved in their magazine, adverts/info associated with this.


Products they offer:

• Newsletters
• Metal Hammer pod casts on iTunes
• Rock metal nights out
• voting polls
• mobile app

Rock Sound Magazine - Facts and Figures

It's cover price is £3.80.

- It is a monthly magazine, therefore being less topical and having a lot more worthy content. It isn't full of rubbish trying to make up pages in the magazine on slow news days.

Every issue comes with a CD with songs from new or upcoming albums from different bands.

As a gift for subscribing to the magazine, readers receive an album for free (the album changes every month).

The audience are seen as; 15-24 years old, 58% female and 42% male. 54% are musicians.


Target audience research for Kerrang:
It's made up of 60% males and 40% females. The demographic is D-C. The predominate ethnicity of the readership is white British with a target population of 16-24 year olds, with the exception of females too. The magazine’s psychographic is defined as ‘people who aspire to be respected among other people and people who wish to have a high paid job.'

Readers are given the opportunity to interact by writing letters and reviews that may be published in the magazine.
Photos, reader’s polls, gig reviews, editorial team recommended entertainment, competitions and the Kerrang! diary of upcoming gigs all give the readers a chance to respond and share their views and opinions.